ITEX 2016

Marketing Analytics - How to  Measure and Manage Your Digital Marketing Strategies (Room Grand Ballroom F)

09 Mar 16
2:20 PM - 3:00 PM

Tracks: Data-Driven Business

If you are thinking about engaging in a Search Engine Optimization (SEO), Content Marketing or Social Media strategy, you need to understand what is working and what may not be. Enter digital marketing analytics. From traffic and brand awareness to sales and leads, we will show you what tools to use and the important metrics to measure to determine if your online marketing strategies are working or not.