ITEX 2016

Sessions Speakers Exhibitors Products Press Releases Show Specials Floor Plan Buzz

Benchmarking Your Marketing and Customer Engagement (Room Grand Ballroom E)

09 Mar 16
12:20 PM - 1:00 PM

Tracks: Sales & Marketing

Marketing your organization’s capabilities has become more complicated as the tools and content needed to market has become complex. There are hundreds of marketing tools available to help your organization from social media to outreach and web enhancement.  InfoTrends has developed an index to help organizations benchmark their marketing and customer engagement capabilities.  This session will review these benchmarks as well as introduce a panel of dealers that are using tools and engagement platforms to market their organizations.