ITEX 2016

Marketing Strategies and Business Plan: Driving Your Growth Initiatives (Room Grand Ballroom E)

08 Mar 16
1:20 PM - 2:00 PM

Tracks: Sales & Marketing

Speaker(s): Dominic Pontrelli, Marketing & Strategy Advisor, Pontrelli Marketing

Focus on the need to set Marketing Strategies based on your Business Plan's 'growth initiatives'. Many dealers/resellers do not have a documented plan. Marketing should be required to create Strategies and Plans to drive growth. An integrated Sales and Marketing approach will hold both accountable for results. Understand how to utilize CRM as a Marketing tool to enable Sales productivity and expand customer wallet share. Be able to monitor return on marketing investments to ensure revenue growth.