SuperZoo 2016

The Role of Supplements in Maximizing Your Sales & Customer Satisfaction (Room Islander Ballroom C)

03 Aug 16
4:30 PM - 6:00 PM

Tracks: Retail Session

Speaker(s): Bill Bookout, NACS
The number of people buying supplements for companion animals is increasing. With so many product choices, how do you know which suppliers to choose that will help you grow your business and create satisfied customers? What are the key factors a retailer should consider in creating happy customers as well as gaining new customers from referrals? What are some critical differentiators for your employees that can help accomplish these objectives, increase your sales and help maximize the success of your business? Following this presentation, you will be able to define: 1. The 3 key factors your store wants to accomplish to help grow sales, 2. Key questions to ask in selecting supplement products, 3. How to identify opportunistic suppliers that may actually hurt your business, 4. What you need to know to avoid STOP SALE NOTICES, 5. How to increase YOUR value proposition for your customers, 6. Key factors in differentiating your business from competitors. This interactive session will provide key takeaways that you can incorporate in your business and implement immediately!