Ever feel like what you knew yesterday about being effective online is already dated and obsolete today? Of course you do, because things move just that fast. What makes a website effective? What is SEO and how does it work? What does business need to be doing with social media and reputation management? How has video revolutionized everything? Is your business's online NAP (name, address, phone) important for you to pay attention to? How will being effective online bring you cars to fix? All these components are considered to be a part of a business's web presence management- an all-encompassing term to describe your business participating effectively online. From your website, to your participation on Google My Business, Facebook, YouTube, LinkedIn and Twitter, your online reputation and to all the directory listings out there, learn what it takes to properly manage it all while also running your business.
This course is a part of the AMi Graduate Program Series. This series of management sessions is for AMi students, particularly those requiring only self-study courses for graduation. You’ll learn from the most cutting-edge management trainers in the industry!
