Euro Attractions Show 2016

The Experience Economy: What's Next? (Room Fira Barcelona Gran Via Convention Centre Room 5.3)

21 Sep 16
12:30 PM - 1:45 PM

Tracks: Conference Programme

Speaker(s): Piet De Koninck, Creator, PDKCreations, Bel; Steve Rhys, Executive VP , FOREC, CAN ; Bas Bakkers, The Coca-Cola Company

Moderator(s): Michael Collins, Senior Partner/Company Founder, Leisure Development Partners;

Nowadays, experience and entertainment are everywhere. The experience economy is blurring lines causing some activities to now look and feel like an attraction. One example is retailtainment. Discover everything about the brand and retail experience.