If it can be sold and delivered, Amazon now sells it. Amid this existential threat, many retailers and other businesses are asking what the store of the future is, but that’s the wrong question. The question retailers must answer to survive is even more fundamental: how can the physical store rival the best tools and conveniences of the online shopping model? Or put more simply: what can’t Amazon do?
Attendees will learn:
- Why some offerings resonate with customers more than others.
- How to compete with customers’ “store in their pocket”.
- What to offer that Amazon can’t.