As you prepare to bring your product to market, there's one critical question to consider: which market? Each channel has its own rules and protocols and you'll need to determine where you want to sell.
Ian Kelleher, director of strategic channels for Peeled Snacks, will talk you through the various trade channels, explain the role of brokers and distributors, and help you create a sales pitch that will get your product on the shelf.
The channels we'll cover include:
Grocery
Gourmet/specialty
Natural
Convenience
Clubs
Mass-market
Online
And more