SuperZoo 2015

Sessions Speakers Exhibitors Products Press Releases Show Specials Floor Plan Buzz

Part 1: Merchandising Fundamentals and Beyond (Room Palm C)

21 Jul 15
3:00 PM - 4:00 PM

Tracks: Retail Session, Sessions, SuperZoo University Sessions

The basics of merchandising will be presented as Chris Miller walks through the essential list of fundamentals. Once the foundation is set, Miller will cover the importance of end cap/tonnage as well as lighting, signage integration and the impact it has on the customer’s impulse buying and sales revenue. Miller will also offer tracking systems that are easy to utilize and will offer a direct correlation from merchandising changes to increased sales.