SuperZoo 2015

Wowing Customers and Winning Dollars for Your Pet Store How to Differentiate Your Pet Store from the Big Box around the Corner (Room Palm A)

21 Jul 15
9:30 AM - 10:30 AM

Tracks: Retail Session, Sessions, SuperZoo University Sessions

Speaker(s): Lynn Switanowski, Creative Business Consulting Group

The stakes of doing business get higher every day as retailers’ vie to win the eyes, ears and wallets of customers for their stores. The Internet has made price almost completely transparent and independent retailers are constantly challenged to find new and unique merchandise that the big box stores down the street don’t carry to make this happen. This seminar explores how independent retailers can find merchandise to meet their customers’ needs while differentiating themselves from other stores – no matter what size they are. Attendees will learn how successful retailers compete more effectively with big box store down the street by incorporating key tools including: • How to follow market trends in order to adapt to the changing market conditions • Understanding how to create a “market-of-one” shopper experience in your store with your marketing programs that will connect more effectively with your customers And much more, join us today.