The NGA Show 2020

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Winning with Confectionery (Room 24 AB)

25 Feb 20
2:45 PM - 3:10 PM

Tracks: Strategies for Competing

Sales growth is all about finding winning categories that drive consumer excitement and ring up new dollars. Through innovation and consumer alignment, confectionery is a big part of this growth story.  Learn more about shopper-driven principles that outline opportunities to contemporize and maximize sales at the checkout, in the candy aisle (E5) and in the seasonal aisle (S5)!  Join us for “NCA’s Sweet Insights” about the category’s performance, hot trends, red flags and practical principles for winning with confections!