Whether designing a brand from the ground up or starting your own business—at some point, you're going to have to let go and embrace the unknown. As the founder of one of the first social impact-oriented design studios, Dawn has figured out the secret to making it work over the last 20 years: bringing people together and watching the magic unfold. From collaborating with an agency in unconventional ways to co-creating an annual type-based art exhibit, she’s learned that it pays to take a chance on big ideas and good people. Starting from the very beginning, she reflects on the choices—big and small—she's made along the way, and shares some thoughts on why we should all be more generous with ourselves and others.