Cell Phone Cases to Insulated Coolers: Crazy or Genius?
(Room Trend + Design Center (Booth 1040-LL))
25 Jul 18
1:30 PM
-
2:30 PM
Finding inspiration in the right places to design something meaningful and differentiate in a flooding market segment. Jon Rayeski, Senior Industrial Designer with Otter Products shares his story of tight deadlines, choosing manufacturing for design, and diversifying a brand to create an award winning product that a 900lb grizzly bear couldn't break into.