Tracks: Entertainment, Marketing
Atmospheric Entertainment is a powerful and cost-effective way to improve your guests' experience, reinforce your brand and even increase revenue at key locations. Learn the many creative kinds of "on-the-street" entertainment available today, from strolling characters and environmental performances to streetmosphere and much more. You will quickly realize that the options for atmospheric entertainment are almost without limits. Identify which type of entertainment is suitable for your attraction and how you can quantify the impact on your guest experience and on your bottom line. Learn how each type can improve guest satisfaction, extend guest stay and increase guest spending. "All the World’s a stage”… literally!