Member-centric conference experiences: 6 insights from Disney’s approach
(Room Junior Ballroom B1-B2)
20 Mar 17
10:30 AM
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11:30 AM
Have you ever wondered what attracts nearly 17 million guests a year to “The Happiest Place on Earth”? Surprisingly, it’s not magic. As our members, exhibitors, sponsors and attendees struggle to allocate limited resources, including time and money, they’re making tough decisions about whether or not to participate in our events. Regardless of attendance, revenue and other key performance indicators, there’s always room for improvement. This session is designed to help association professionals and industry partners apply Disney’s secret sauce of innovation, quality, community, storytelling, optimism and decency to their own conference experiences to foster loyalty, to grow repeat attendance and to generate buzz. We’ll share ideas that may be immediately implemented within your own organization to roll out the red carpet, shine a spotlight on your members and leave them wanting more.