Tracks: Educational Workshops, Retail Services Clinic, Toolbox
There’s little doubt that Amazon has changed the way consumers shop for everything from books to barbecue grills. In this seminar, we will discuss exactly what it is about the Amazon shopping experience that consumers find appealing. We will also look at how brick and mortar retailers fit into the consumer shopping equation and what these retailers can do to mitigate some of the attraction to online shopping.
Attendees will: