Digital Dealer Conference & Expo 24

Playground Rules Are King Again: Using Google's New Guidebook and Rock Paper Scissors to Outwit Your Competitors (Room S330EF)

10 Apr 18
9:00 AM - 9:50 AM

Tracks: Marketing & Advertising (Data & Analytics)

In this session, you won’t just be sitting around listening to someone talk - you will be taking action and battling until the end to win the ultimate challenge - Rock-Paper-Scissors. What will the person next to you throw? Do you think you can win and figure out the strategy? This session will center around taking those same strategies and applying them to your dealership, and show how to connect it with Google's new guidebook. Join C-4 Analytics and Google as they dive into the details.

Primary Learning Objectives:
- Learn how to go beyond the basics, and leverage strategies in creative ways to push past your competition.
- Get up-to-date on Google’s new best practices and learn how to implement them.
- Learn how to win cross-shoppers over to your dealership.