Retail Training Boot-Camp
The Tools Your Staff Needs to Succeed
(Room Islander Ballroom A)
01 Aug 16
1:00 PM
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5:00 PM
Did you know it can cost your pet store up to 10x times more to find a new customer than it does to retain an existing one? For most pet businesses, finding the way to keep the customers you already have while finding ways and means to woo new ones can mean more sales for years to come. So how do your teach your staff to court and woo these critically important groups of customers?
Attend this ½ day session and we’ll help you and your team learn how to calculate the true value of a repeat customer and how to build referrals for the always important new customers your business needs to succeed.
This boot-camp will help you and your staff focus on finding more ways to engage and influence customer decision making, while setting up the means to build a long term relationship with each and every customer, not just on getting them to buy one time!
Session attendees will also learn how to build strong relationships that will have your customers raving about your business every chance they get!
We will begin with building understanding about what your sales team can do for your business and learn how an untrained and unmotivated staff can do to harm to your business. We’ll also teach attendees the value of salesmanship and suggest ways to help your team to prepare the store for everyday selling success.
Next we’ll focus on building customer relationships that last and teach you and your team skills to help uncover your customers’ lifestyle choices that affect their purchasing decisions on a daily basis. By understanding what motivates shoppers today, your sales team can do a better job engaging with them and ultimately build a strong sales relationship with them.
Attendees will walk away with tips and tactics they need to help convert todays’ well educated and mobile connected shopper to close the sale and learn how to overcome objections and stalls in the distracted retail environment that exists today. We’ll end the session with tactics that you and your sales te