408: How to Develop a Niche that Meets the Needs of a Looming Epidemic: Selling Services for Alzheimer's and Related Dementias
(Room Governor's B)
29 Oct 15
3:45 PM
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4:45 PM
Tracks:
Marketing & Business Development
The increasing number of seniors in the United States, particularly the oldest old, means the number of new cases of Alzheimer's and other dementias should double by 2050. Developing a niche program to meet the needs of this growing group can ensure agencies long-term revenue growth. Learn how to define market share potential, how to develop a niche program, and how to sell dementia services across the home care spectrum.