Tracks: Sales/Marketing/Customer Service
To effectively market your products and services, you need to market your specialized knowledge. This helps you demonstrate to prospects and customers that you are an expert in your field. It is the most essential piece of your online marketing program. The bad news is that content marketing takes a lot of thought and effort. But the good news is that your company already has the keys to doing it effectively: expertise and personality. This powerful presentation will help you translate your knowledge and spirit into web-ready content that sells.
Attendees will learn: