In this session, self-proclaimed anti-architect and consumer
behaviorist Kevin Kelley will help attendees to better understand how
humans perceive and behave in physical spaces, including restaurants,
malls, grocery stores, and public markets. The environment, context, and
presentation each play an overwhelming and deeply subconscious role in
influencing overall consumer choices and beliefs about a food brand.
There's a long list of value specifications that food consumers go
through in making food decisions—the food product itself is just one
factor!
You'll learn how to anticipate and capitalize on the deep-seated
emotional factors that drive specialty food consumers as Kelley shares
some of the insights, strategies, and techniques his firm utilizes to
attract, shape, and influence specific consumer behaviors within both
retail and foodservice environments.