Cause Marketing for Retail Stores
(Room Palm B)
20 Jul 15
1:00 PM
-
2:00 PM
Tracks:
Retail Session, Sessions, SuperZoo University Sessions
Are you sick and tired of giving to local charities and seeing very little in return? If you answered “yes,” this program is for you! In this session you'll learn why you shouldn't give cash donations, but create partnerships that are win/win. If your partner organization does a great job of sending their members to your store and they spend lots of money you give a big donation, if they don't do much, they don't get much. This program will change the way you look at donation requests!
You’ll learn:
• Which groups to partner with, and which to avoid.
• How to take the risk out of the relationship and make it win/win.
• The secret to leveraging every event to ensure the most sales, publicity and local “buzz.”
• The secret to taking this information, getting it put into action and turning it into money in the bank!