Digital Dealer Conference & Expo 24
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Day
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Advanced Facebook Marketing -- Part 1 of an In-Depth, 2-Part Presentation
(
Room
S331CD
)
11 Apr 18
9:00 AM
-
9:50 AM
Blueprinting a High-Functioning (and Profitable) Internet Dealership... NOT a Department (PART 1 OF A 2-PART SESSION) -- The Science Behind Building/Refining Your Sales Ecosystem, and the Step-by-Step Plan to Engineer Excellence
(
Room
S331AB
)
11 Apr 18
9:00 AM
-
9:50 AM
Connecting the Dots Between Effective Online Merchandising and Profitable Growth -- Identifying the Best Practices in Online Merchandising
(
Room
S329
)
11 Apr 18
9:00 AM
-
9:50 AM
Conversational Commerce: The Engine Powering Digital Retailing
(
Room
S322
)
11 Apr 18
9:00 AM
-
9:50 AM
Leaders Secrets Exposed -- Grow Profitability and Sales Volume in a Down Market With Key Tactics in Multiple Areas, Including Sales Process, Retention, CRM Reporting, and Digital
(
Room
S330CD
)
11 Apr 18
9:00 AM
-
9:50 AM
Leadership & Accountability (PART 1 of a 2-Part Session): In-Store Process Mastery: Stronger – Faster – More Profitable ‘NOW’!
(
Room
S330GH
)
11 Apr 18
9:00 AM
-
9:50 AM
Reaching Customers in the New Mass Media – Search Engines and Social Media
(
Room
S330A
)
11 Apr 18
9:00 AM
-
9:50 AM
Secrets of the Best Automotive Sales Consultants -- 17 Daily Actions in Order to Excel
(
Room
S330B
)
11 Apr 18
9:00 AM
-
9:50 AM
The Power of Up-Care! Research Reveals Up-Care to Be 3x More Effective Than Up-Sell -- Learn Scientific Truths & Strategies Behind Achieving Greater Trust, Growth, and Business Sustainability
(
Room
S321
)
11 Apr 18
9:00 AM
-
9:50 AM
Triple-Digit Growth Strategies -- How Winning Dealers in Their Markets Got There, Stayed There, and Are Readying Themselves for Their Best Sales Year Yet
(
Room
S330EF
)
11 Apr 18
9:00 AM
-
9:50 AM
Advanced Facebook Marketing -- Facebook Ads: Advertising with Privacy Regulations (Part 2 of a 2-Part Session)
(
Room
S331CD
)
11 Apr 18
10:05 AM
-
10:55 AM
Blueprinting a High-Functioning (and Profitable) Internet Dealership... NOT a Department (PART 2) -- The Science Behind Building/Refining Your Sales Ecosystem, and the Step-by-Step Plan to Engineer Excellence
(
Room
S331AB
)
11 Apr 18
10:05 AM
-
10:55 AM
Driving Growth and Performance in Paid Search -- Optimize Your Search Strategy to Prevent Conquesting While Driving More Clicks and Impressions for Your Brand
(
Room
S330GH
)
11 Apr 18
10:05 AM
-
10:55 AM
How to Spot Liars with Effective Interviews -- Studies Show 50 to 80% of Job Applicants Admit to Lying! Learn the 10 Telltale Signs That Someone Is Lying to You, and How to Prepare for, Conduct and Analyze Interviews to Avoid Costly Hiring Mistakes
(
Room
S321
)
11 Apr 18
10:05 AM
-
10:55 AM
Opportunity Marketing: See How You Stack Up. Learn How to Dominate.
(
Room
S330CD
)
11 Apr 18
10:05 AM
-
10:55 AM
The Attribution Myth: The Dark Side of a Dealer’s Dependence on Google and a 3-Prong Strategy to Dominate Digital at 1/2 Your Current Spend
(
Room
S330A
)
11 Apr 18
10:05 AM
-
10:55 AM
The Dealership Is Not Dead – Just the Way We Buy Vehicles Is. -- Gain Realistic, Incremental and Achievable Steps to Future-Proofing Your Retail Operation
(
Room
S329
)
11 Apr 18
10:05 AM
-
10:55 AM
The Future of Automotive Retail: Changing & Evolving Roles
(
Room
Keynote Hall
)
11 Apr 18
10:05 AM
-
10:55 AM
Touching Tile: 5 Simple Strategies to Put More People in Your Showroom -- A Dealer and Manager's Guide to Developing a Team That Drives Traffic
(
Room
S322
)
11 Apr 18
10:05 AM
-
10:55 AM
Your Website Is Only Built for 30% of Your Buyers: Maximize Mobile Traffic and Convert More! -- Engage Your Consumers Through Mobile Devices More Effectively to Increase Form Lead Submission and Reduce Bounce Rates
(
Room
S330B
)
11 Apr 18
10:05 AM
-
10:55 AM
Dynamic Ads for Automotive: Engage the Right Car Shoppers With Automatically Generated Facebook Ads -- Leverage Your Vehicle Catalog to Generate Highly Relevant Ads That Allows Personalization at Scale
(
Room
S330B
)
11 Apr 18
1:20 PM
-
2:10 PM
Give the People What They Want…Stocking and Growing Used Vehicle Operations -- Best Practices Around Connecting Used Vehicle Buyers and Sellers
(
Room
S329
)
11 Apr 18
1:20 PM
-
2:10 PM
How Leading Dealers Are Using Personalization to Amp Up Sales -- Building the Most Successful Targeted Marketing Campaigns Using Data-Driven Insights
(
Room
S330EF
)
11 Apr 18
1:20 PM
-
2:10 PM
Improving Employee Retention Strategies to Increase Profitability -- Thought-Provoking Dialogue and Real-World Examples to Proactively Address Turnover
(
Room
S322
)
11 Apr 18
1:20 PM
-
2:10 PM
It Was a Connected Vehicle, Now it's a Cognitive Vehicle: How Does This Affect the Dealership Business Model?
(
Room
S331CD
)
11 Apr 18
1:20 PM
-
2:10 PM
Leadership & Accountability (Part 2): Marketing Investment Management: Direct Actions to Per Unit
(
Room
S330GH
)
11 Apr 18
1:20 PM
-
2:10 PM
Marketing Like Garth Brooks 101 -- How to Use Social Media to Turn Your Business into the Stage, Turn Your Employees into the Band, and Turn Your Customers into Crazed Fans
(
Room
S321
)
11 Apr 18
1:20 PM
-
2:10 PM
The Multi-Bureau Opportunity: How Pulling Multiple Credit Reports on the Same Prospect Increases Sales and Back-End Profits
(
Room
S330A
)
11 Apr 18
1:20 PM
-
2:10 PM
You’re in eCommerce Now: You Better Know What Actions Predict Sales. -- Leverage the Readily Available Marketing Metrics to Accurately Predict How Quickly a Car Will Sell and Increase the Margins on Your Vehicles.
(
Room
S331AB
)
11 Apr 18
1:20 PM
-
2:10 PM
Digital Dealer Tech Tank Competition (Modeled After the Show "Shark Tank") -- Discover New, Innovative Solutions for Your Dealership!
11 Apr 18
3:15 PM
-
4:35 PM
KEYNOTE: Automotive is Changing Dramatically - Are You Future Ready? -- Learn How to Prepare for the New World of Automotive from One of the World's Leading Authorities on Customer Experience, Customer Centricity and Transformation
11 Apr 18
4:35 PM
-
5:25 PM
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