RED
BANK, NJ and DUNWOODY, GA – June 15, 2009 - Exhibit Surveys, Inc., the leading provider
of research and measurement services exclusively for the exhibition and event
industry, and Constellation
Communication Corp., a leading provider of planning and measurement support for
event-related Return-On-Investment, serving corporations, event organizers and
service providers in the exhibition and events industry, today announced that
their Trade Show Planning and Measurement Tool has earned a 2009 Innovation
Award from Trade Show Executive
magazine.
For
the 2009 Innovation Award, Trade Show Executive selected eight organizations
whose creative energy has yielded new value for exhibitors, attendees and the
exposition industry as a whole.
The Trade Show
Planning and Measurement Tool (TSPM) utilizes a consistent, proven structure
for setting meaningful, measurable objectives, and reporting results that lead
to improved Return on Investment (ROI) and Return on Objectives (ROO). Users will establish a database of all trade
show results and rankings that can be accessed by team members at any time for
collaboration, immediate adjustments, or quickly producing pre-designed
planning documents, event calendars, and reports. Utilizing a combination of
the tool’s results-tracking and forecasting capability, an annual budget can
also be easily produced.
“Trade
Show Executive commends Exhibit Surveys, Inc. and Constellation
Communication Corp. for breaking from tradition and offering an intuitive and
cost-effective tool for providing business justification for trade shows and
events,” said Darlene Gudea, vice president/publisher, and editor of Trade
Show Executive. “Their Trade
Show Planning and Measurement Tool takes Return On Investment (ROI)
measurements to a new level. Faced with increasing scrutiny of every dollar
spent, event organizers are finding that when they can prove the economic
benefit of a trade show or exhibit, they’re more likely to get the green light
for that show.”
“We
are honored to receive this award,” commented Exhibit Survey’s CEO and
president Jonathan “Skip” Cox. “It is
our priority to provide event marketers with practical, innovative products,
and this award corroborates that we are accomplishing our objective. I congratulate the entire Exhibit Surveys and
Constellation Communications teams for developing this award-winning planning
tool.”
“We
are pleased that Trade Show Executive recognized
our effort to provide high-level trade show measurement and business
justification to all event marketers,” said Ed Jones, president, Constellation
Communication Corp. “Getting objectives in context with business improvement
will make all of the difference for users.”
“Exhibit
Surveys, Inc. and Constellation Communication Corp. now join an elite group of
innovators in 2009 that succeeded despite challenging economic times and become
part of a select group of only 50 companies to earn this distinction in the
past six years,” Gudea added.
Two versions of the Trade Show Planning and
Measurement Tool are available. For smaller companies participating in a
limited number of trade shows, a self-paced version is available for
approximately $200 per trade show. For
companies with multi-disciplined event teams that participate in larger events
involving in-depth planning variables, a more sophisticated version of the tool
is available. This version can include
one hour each of pre-show and post-show planning consultations. The price is dependent on the number of trade
shows, types of services, and support and training required. An annual contractor’s license and private
labeling will also be available.
For
a demonstration, contact Exhibit Surveys Inc. or Constellation Communication
Corp.
About
Exhibit Surveys, Inc.
Established
in 1963, Exhibit Surveys, Inc. specializes
exclusively in conducting market research and measurement for the exhibition
and event marketing industry. The
company has conducted research on more than 3,000 exhibitions and events and
measured over 10,000 individual exhibits in all major segments of commerce on
six continents. Its clients represent
all segments of the event industry, including exhibition organizers,
exhibitors, private events organizers, suppliers, CVBs and convention
facilities. “Be a “knowbody” and visit www.exhibitsurveys.com or call 732-741-3170.
About Constellation
Communication Corp.
Constellation
Communication Corp. is a consulting and research firm specializing in helping
clients gain the best possible Return on Investment (ROI) from face-to-face
events. Constellation provides planning
and measurement support including market research and event ROI analysis and
reporting. Constellation’s services
include support for internal events such as meetings and external events including
tradeshows and conferences. For more information,
visit www.constellation.com or
call 770-391-0015.
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Exhibit Surveys, Inc., the Exhibit
Surveys logo, and Be a Knowbody are trademarks of Exhibit Surveys, Inc. in the United States and other counties. All company
and/or product names may be trade names, trademarks and/or registered
trademarks of the respective owners with which they are associated.
Note to
editors: To arrange an interview with Mr.
Cox and Mr. Jones, please contact Marilyn R. Kroner, Kroner Communications, marilyn@kronercommunications.com
or 303-478-3044.