Contact:
Patrick McNerthney, VP Marketing
patrick@joefroyo.com
(206) 819-4962
www.JoeFroyo.com
Booth #414 Healthy Food Expo West at the Western Food Expo
FOR IMMEDIATE RELEASE
UPLAND, Calif. (June 21, 2018) – JoeFroyo will return to the Western Food Expo in Los Angeles, August 19–21, 2018, to exhibit and sample its lactose-free Functional Cold Brew™ beverage at Booth 414 at the co-located Healthy Food Expo West.
JoeFroyo Functional Cold Brew™ combines the kick of caffeine from 100% Arabica cold brew with probiotics and protein, provided by lactose-free cultured milk. Featuring 15 grams of natural protein per 12-ounce serving and six live and active probiotic cultures, JoeFroyo adds valuable health benefits from dairy, all while remaining 100% lactose-free. It also contains no added sugar, no artificial colors or sweeteners, no preservatives and no gluten.
JoeFroyo debuted its Functional Cold Brew™ product at last year’s Western Food Expo. In the year since, JoeFroyo has launched retail sales in the greater Los Angeles and Seattle/Tacoma areas.
Founder and CEO Zach Miller came up with the idea for JoeFroyo Functional Cold Brew™ after years of experience owning and operating specialty coffee and frozen yogurt businesses. “One of our most popular menu items was what we called the ‘Yo-gato’ – vanilla frozen yogurt with one or two shots of espresso floated on top,” said Miller. As the functional beverage category began to take off, he realized that combining espresso with the health benefits of protein and probiotics from cultured milk could fill a gap in the functional beverage market.
“The functional beverage market is growing by leaps and bounds right now, but wherever we looked, we saw drinks that sacrificed taste for benefits or vice versa,” said Miller. “With JoeFroyo, we worked for three years to create a formulation that checks all the functional beverage boxes. It’s packed with natural health benefits and long-lasting energy – and we never compromise on great taste.”
Currently available by self-distribution in the greater Los Angeles and the Seattle/Tacoma areas, the company offers JoeFroyo Functional Cold Brew™ in a 12-ounce bottled, ready-to-drink (RTD) version, as well as an over-ice version (via one-gallon jug for pour-overs or a 2.5-gallon bag-in-box to be used in dairy dispensers) and a frozen blended dispensed version. All versions use the same formulation and are available in three flavors: Latte, Espresso and Mocha.
JoeFroyo Functional Cold Brew™ hopes to reach health-conscious, under-caffeinated and lactose-sensitive customers in the grocery, convenience store, hospitality, concession and cafeteria industries.
For more information, visit www.JoeFroyo.com.
For wholesale information, visit www.JoeFroyo.com/wholesale.