2018 JA New York Spring

Lashbrook to Speak on Next Growth Catalyst for Brick-and-Mortar Retailers

NEWS RELEASE FOR IMMEDIATE RELEASE
Lashbrook VP of Sales and Marketing Speaking at JA New York Spring Show
Speech Topic Targets Custom Jewelry
Draper, Utah, February 13, 2018 – Travis Isaacson, Vice President of Sales & Marketing at
Lashbrook®, will be in New York on Monday, March 12 to speak about the importance of
custom jewelry in relation to business growth at the JA New York Spring show. Isaacson will
explain how custom jewelry is a major growth area for jewelers that embrace it.
“Custom: The Next Catalyst for Growth for Brick-and-Mortar” begins at 11:40 AM and is free to
the JA New York Spring show attendees. It will be held at the Jacob Javits Convention Center,
655 West 34th Street, New York, NY 10001.
“As I travel the country visiting stores, selling side-by-side with them and picking their brains
about what makes them so successful, I’ve learned a few things,” said Isaacson. “And I want to
share what I’ve learned.”
In this session, Isaacson will outline:
- Three society changes that have altered consumer expectations for custom products
- Three grossly underappreciated benefits of selling custom
- Three simple secrets to selling custom… even to the least-likely consumer
For more information on Lashbrook, please visit www.lashbrookdesigns.com. For more
information about the JA New York Spring show, please visit www.ja-newyork.com.
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About Lashbrook Designs:
Eric Laker founded Lashbrook in 2000. Laker believed in creating a ring with meaning for him.
He started with just a handful of styles finished from his garage. Today, Lashbrook has hundreds
of millions of style variations, all made from scratch from its headquarters in Draper, Utah.
Lashbrook’s success in custom, handmade wedding bands, places the brand as the leader in the
men’s wedding ring industry. Lashbrook has received 19 international design awards, and is
continually recognized as one of the best-selling wedding band lines in the country.
For more information, contact:
Jessi Eyre
Marketing and P.R. Specialist
Telephone: (888) 252-7388
Email: marketing@lashbrookdesigns.com