Microban TO EXHIBIT AT 2018 OUTDOOR RETAILER SUMMER MARKET
Organization Will Introduce New Technology; Give Expert Presentation
HUNTERSVILLE, N.C. (July 23, 2018) – Microban® International, Ltd., the global leader in antimicrobial and odor control and prevention technology is exhibiting at the 2018 Outdoor Retailer Summer Market in Denver on July 23 – July 26, in booth 1004-LL. At Outdoor Retailer, Microban will debut its newest odor control platform, Scentry Reviveâ, for the first time in North America.
Attendees who stop by the Microban booth can experience the Fresh Bar, an interactive space that allows participants to smell the difference in Microban-protected fabrics and non-protected fabrics. Microban will also be interacting with Outdoor Retailer attendees through a Ban Boozled game, a spin-off of Bean Boozled, for attendees to select a random vial to smell and possibly select a pleasant, Microban smell or a stinky non-Microban smell.
In addition to the Fresh Bar at booth 1004-LL, Dr. Ivan Ong, vice president of research and development, will be presenting on “Scentry Revive, Advanced Odor Control and Sustainability for Apparel and Footwear” at the Trend + Design Center on Monday, July 23 at 12 p.m. If attendees RSVP for the presentation early at www.microban.com/outdoor-retailer, they will receive an Outdoor Retailer Survival Kit filled with Microban tools to be claimed at check-in upon arrival.
“We’re always excited to be at the world’s leading B2B outdoor sports show. It allows us the opportunity to both educate our industry on the uniqueness and value of odor control technology as well as prove in-person our technology’s effectiveness within apparel and footwear,” said Lisa Owen, vice president of global textiles, Microban International. “Outdoor Retailer gives us the platform to do just that and we could not be more thrilled to introduce the power of Scentry Reviveâ to the market and welcome collaborations that tackle one problematic odor.”
Microban odor experts and scientists will be on-site in booth 1004-LL during show times and are available to meet.
For more information on Microban activities and news from the 2018 Outdoor Retailer Summer Market or to request an appointment, visit https://www.microban.com/outdoor-retailer.com.
About Microban®
At Microban, we promise to redefine clean with proactive product protection that lives on. Our proactive systems keep products cleaner, and control odors better by preventing problems before they start. Microban drives innovation by combining science and creative solutions that enhance high quality consumer, textile, industrial and medical products around the world. Today the Microban brand and technologies are featured on thousands of products worldwide. The company is headquartered in North Carolina with operations in North America, South America, Europe and Asia Pacific. For more information, please visit www.Microban.com.
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Media Contact:
Kelsey Nelson
Kelsey.nelson@ferebeelane.com
614-638-0040