Legnano, 15/07/2015
Dear Sirs,
Today, we are introducing a new look to go along with our renewed purpose at Franco Tosi Meccanica. In a world that is constantly changing and introducing new challenges, our customers rely on us and our products every day to deliver the reliability that matter to them.
Simply put, we deliver the promise of “High quality and reliability in the world of Power Generation” and we need a logo that express our purpose in a way that is truly ours.
Why we are changing now?
As our customers and our business evolve, so must we. The reveal of our new brand is more than just a new look. It is a chance to further everyone’s understanding of who Franco Tosi Meccanica is and where we are going.
After so many years, the new visual identity marks the beginning of the next chapter to distinguish Franco Tosi Meccanica in the minds of our clients and mark our repowered purpose of delivering our promises to the Power Generation world – on a quality level, reliably and in a way that our Clients want.
The new brand identity takes the best elements of Franco Tosi Meccanica’s heritage, represented by its full of meaning name, and transforms it for a new era. At its most basic level, the new logo is a visual statement that honors our history and reflects an identity that stands for straightness, quality and future oriented ideas in a business where company history is a must have for the today and tomorrow challenges. It’s a cleaner, more future oriented design and the Italian flag, uniquely expresses the reliability and technical capabilities of Franco Tosi Meccanica which were built on the worldwide renowned Italian technical background .
Today, we introduced our new brand identity to our employees and from tomorrow we will start unveiling it to our valued Clients.
Yours faithfully,