FOR IMMEDIATE RELEASE
Contact: Natalie Smith | (502) 709-4377 | nsmith@anchalproject.org
ANCHAL’S SS18 COLLECTION EMPOWERS ARTISANS TO BECOME DESIGNERS
First-ever collection inspired by artisan’s original designs
Louisville, KY. (February 4, 2018) – Anchal will launch their Spring/Summer ‘18 collection at the NY NOW Winter Market. Expanding on the tremendous success of the award-winning Narrative Collection, the new Curve Series continues to push the boundaries of contemporary handcrafted goods by bringing the art of storytelling to everyday home goods & accessories. For the first time, Anchal’s artisans are flourishing into designers, translating their visual perspective into innovative designs.
The Curve Quilt originated through the lens of artisan Seema and a view of an ordinary rooftop in India. The results culminated in a bold modernist composition with layers of 100% organic cotton and activated by a radiating stitch pattern. The Curve Quilt and coordinating pillows bring Anchal’s mission full circle by encouraging the artisan’s creative confidence to express their personal identities through fabric, while creating unique works of art that tell the story of empowerment and change.
“Empowering our artisans with the tools to become the designers is something we’ve dreamed about since the beginning of Anchal,” says Anchal Project Co-founder and CEO Colleen Clines. “This release has been especially meaningful for our team, and is an incredible milestone for our artisans. Every piece is a reflection of the details and beauty of the artisans original artwork.. It’s been truly special to bring their visions to life.”
With backgrounds in landscape architecture and architecture, sisters Colleen and Maggie Clines lead the brand by placing design at the center of Anchal’s everyday practice. Their contemporary lifestyle brand is defined by sophisticated hand quilting and women’s empowerment, revolutionizing traditional kantha quilting techniques.
Ranging in price from $18-$356, Anchal's SS18 collection will be available for purchase in March on anchalproject.org.
###
About Anchal:
Anchal [on-chal] believes design can change lives. Established in 2010 as a non-profit social enterprise, Anchal has provided careers in textiles to over 200 marginalized women worldwide. Anchal is committed to producing the highest quality home goods & accessories while maintaining the integrity of our artisans and natural resources. Distinct design, craftsmanship and a personal signature connect you to the individual maker. Anchal’s eco-friendly products have been sold in Urban Outfitters nationwide, and featured in Harper’s Bazaar, Better Homes & Gardens, Design*Sponge, BRIDES and GOOD Magazine