NY NOW® Summer 2019

WEAR YOUR INSPIRATION ON YOUR LAPEL WITH NOODOLL AND POCKET SKETCH

LONDON based design and lifestyle brand Noodoll have extended their hugely successful Pocket Sketch range with enamel artist inspired enamel Pins. Following the design aesthetic of the rest of the range, they tap into the trend of wearable accessories.

Collaborating since 2013 with graphic designer Clifford Richards – Pocket Sketch is a collection of sketchbooks and greeting cards for the travelling creative featuring iconic artists and luminaries from the worlds of painting, sculpture, architecture, fashion and music.

These icons have truly shaped culture and inspired generations, Pocket Sketch aims to bring people closer to these important figures and inspire others in the process, and now with the new enamel pin range they’ll be able to accessorise with their heroes and wear inspiration on their lapels.

For YiYing Wang, Founder of Noodoll Pocket Sketch has always been about elevating others and inspiring people to be creative and carry that creativity wherever they go. She credits Clifford Richards as the inspiration behind the Pocket Sketch range.

“Clifford Richards is the nicest and most talented man I know! I have a deep respect for the work he does and hope that the world and characters of Pocket Sketch can inspire others to be as hard working and inventive as him. He has been producing beautiful art for many years and is constantly striving to learn. His work ethic is outstanding and it’s a great privilege for us to have his designs feature on our products, as some of his work is on display at the Victoria & Albert Museum in London!

“At Noodoll we love expressing ourselves through our clothes therefore wearable fashion accessories seemed like the next logical step for this range. Wearing these pins and displaying them proudly, is a way for us to pay tribute to the artists who inspire us”

With four eminent characters to choose from, these high-quality pins combine iron and soft enamel for a vivid and clean finish. They are set within thick navy backing card with embossed gold foil lettering and come individually packaged.

This range is playful, beautiful, and useful to engage the imagination of adults and children alike to inspire and be inspired.

Noodoll has a combined following of 67K of Instagram, Facebook, Twitter and Pinterest and has a monthly reach of 273.6K across all platforms.

To view this range, visit Noodoll on Accent on Design Stand 4030, August 11-14 at NYNOW, Javits Center, New York.

ENDS

For media AND wholesale enquiries please contact: Ana Piferrer, Noodoll, ana@noodoll.com,
tel: +44 (0) 207 253 1890

High-res images can be downloaded here: Noodoll Pocket Sketch Artist Pins

Notes to editors:

  • For more information on Noodoll go to www.noodoll.com or visit: Instagram/Twitter: @noodoll, Facebook/Pinterest: @ilovenoodoll
  • Noodoll was born in 2009 after YiYing Wang published her book ‘The World of Noodoll’. Two years later, characters Ricemon and Riceroar leapt from the page, becoming the first in a canon of unique plush toys. Since then, Noodoll has developed into a contemporary lifestyle brand, capturing the imagination of children and adults alike
  • Based in a studio-shop in Oxo Tower Wharf, a well-loved London landmark at the heart of creative London, where all Ricemonsters are born before they become fully-fledged citizens of Ricetown
  • Noodoll's products can be found in over 300 stockists worldwide including: MOMA (NY and SF), Citizen M Hotels, Guggenheim Museum, Nordstrom, Centre Pompidou, 107 Rivoli / Arteum, Le Bon Marché, and many independent stores