NY NOW® Summer 2019

YaYgiftjar, A Greeting Card In A Jar

YAY NOVELTY Seattle, WA - August, 5th 2019 - Lifestyle and accessory brand YAY NOVELTY introduces YaYgiftjar - a greeting card in a jar. The round jar with inscribed bamboo lid is a chic and reusable way to present a gift of chocolate, teas, drill bits for dad, jewelry, or any other treat.

"People are looking for ways to show gratitude, lift their spirits and connect with loved ones," said founder Sunchea Phou. "This all-purpose gift jar is a simple, concrete way to mark an occasion, thank or empower someone in your life, or just to pamper yourself. A small gesture can have a big impact."

"Thinking Of You," "Thank You," "I Love You" - the bamboo lid of the YaYgiftjar is subtly inscribed with a message of affection and affirmation. "I hope this jar creates positive energy for everyone, including ourselves," said Phou. "As people reuse this jar, they'll remember the person who gave it to them."

The YaYgiftjar is an elegant gift-giving solution that reduces shopping anxiety and wrapping paper waste. Made of super-light and durable high borosilicate glass, the YaYgiftjar is strong enough for years of reuse. And as with all YAY NOVELTY products, 20% of profits go to help genocide survivors througout Cambodia.

About Sunchea Phou and YAY NOVELTY

Sunchea Phou was born during the Cambodian Civil War and lost her father and brothers to the Cambodia Holocaust. At seven she fled the country to a refugee camp where she lived for almost five years, before emigrating to Montreal. After studying computer science and fashion, Phou moved to the US to work for REI, Eddie Bauer and Nike. While at Nike, she had the opportunity to create new NFL uniforms, including the Seattle Seahawks Super Bowl uniforms. Shortly after completing the NFL project, she decided to pursue her dream of setting up her own company, YAY NOVELTY.

YAY, in YAY NOVELTY, stands for "Why and Why," as in Why the company exists, and Why the products exist. The former provides resources for Cambodian through the YAY FOUNDATION. The later connects fun with function and self-expression. Prior to establishing the YAY FOUNDATION, Sunchea personally funded construction of new school and delivered food and supplies to needy families in Cambodia. Now through the YAY FOUNDATION, Sunchea is planning a nursing home for elderly residents of Cambodia whose children were killed in the Cambodian Genocide.

www.yaynovelty.com * Cell: 206.852.8589 * Email: info@yaynovelty.com