December 20th, 2018 – Active lifestyle brand MICHI will launch their Pre-Fall 2019 collection online and in stores in April 2019. Dynamic and bold, the collection is inspired by the adrenaline and danger of Formula One, and the curves and bright colours of the Sports Illustrated editorials of the early 90s. Figure-flattering and offering premium comfort, styles are intended to motivate and inspire women to enhance their mental strength, dedication and determination to overcome challenges and limitations.
Vibrant primary colors compliment and contrast classic MICHI black and white colors. Aerodynamic lines and color-blocking in leggings and bike shorts lengthen and slim the body to create the feeling of speed and excitement. Strategic mesh panelling and back cut-outs offer ventilation and style. Cropped hoodies and lightweight zip-up jackets provide the modern active woman with functional layers to move through a work-out and transition from the gym to everyday life.
“Bold primary colors and dynamic design lines inspired us for this collection. It made us think about the adrenaline and aerodynamics of F1 Racing but with an early 90s Sports Illustrated Swimsuit Edition vibe.”
ABOUT MICHI
Michelle Watson created MICHI in her NYC apartment with original designs that transformed the activewear landscape. She pioneered the fashion-forward athletic wear aesthetic with artfully placed mesh inserts, strappy sports bras and sophisticated cut-outs. These details, inspired by superheroines and a ‘90’s European designer aesthetic have become MICHI signatures.
Styles are constructed with eight-way stretch nylon fabrics, with quick drying properties. Sustainable BlueSign® and Oeko-Tex® certified fabrics are selected out of commitment to conscious production. The design and manufacturing centre is now based in Toronto, Canada.
MICHI has been profiled in top media including Vogue, ELLE, W Magazine, InStyle, Shape, SELF, Women’s Health, and it is often spotted on supermodels and fashionistas such as Gigi Hadid, Rosie Huntington Whiteley, Adriana Lima, Iskra Lawrence, Olivia Culpo, Shakira, Khloe Kardashian and Kylie Jenner. Numerous athletes are MICHI customers, such as celebrity fitness trainer Tracy Anderson, as well as Olympians Nastia Luikin, Tessa Virtue and Queen Harrison.
For more information please visit michiny.com
Email: press@michiny.com Phone: 416.551.7893