Sweden's hottest sportswear brand, Casall, announces it will be showing at Active Collective for the first time this January, after having recently entered the US Market. This past August (2018), the pioneering fitness brand officially launched in the states and has quickly gained popularity among American celebrities and influencers in the months following.
Lucy Hale, Vanessa Hudgens, Gabrielle Union, and Malin Akerman, along with models Devon Windsor, Kelly Gale, Frida Aasen, and Caroline Lowe are among the celebrities that have been spotted wearing and working out in Casall since the brand’s US launch. Riley Beek, Jessi Malay, Sazan Hendrix, Aubre Winters, and Sivan Ayla are just a few of the many fashion and fitness influencers who have boosted the brand's social presence in the US with continued content featuring the Swedish activewear.
With 35 years of industry experience under its belt, the innovative boutique training brand is no stranger to success, as the brand continues to grow its global presence with expansion to the US. A household name in Sweden, with established stores and partnerships with some of the finest retailers in over 20 markets, Casall has steadily garnered traction and US fans in sharing its holistic spirit and cross-functional designs. The brand believes the timing is right to further expand its network of consumers in the US and continue building a global community around the holistic training universe.
From sports bras and tops, to compression tights, running shorts, jackets, swimwear, Casall offers a range of consciously designed activewear, suitable for all types of training and created to connect the heart, body, and soul in a progressive approach to fitness and well-being. Casall’s reputation for quality is built on mindful fabric choices, with form and function working together in harmony with the environment.
Casall will be showcasing its AW19 collection at Active Collective, focusing on comfortable, functional materials and silhouettes that provide both support and flexibility of movement. Catering to both women and men, the collection retails for $20 - $273.
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About the Casall
When the first Casall collection was born in a gym in 1984, it was a sign of things to come: a Swedish training brand that was to be both visionary and innovative. The key to their success is that they have always been at the forefront of fabric technology and dare to explore new horizons, regardless of whether that is new products, training methods or taking environmental responsibility. Delivering superior quality while reducing impact on the planet, Casall’s purpose is simple: to to be a little bit better today than they were yesterday, every single day. From product development to personal training and environmental sustainability, their mantra is always “Forever Better”.
Both independent and original, Casall is consciously designed to create harmony in form and function for the evolving needs of human bodies. With extensive attention to fit, feel and finish, design is the soul of the Casall. Intentionally chosen fabrics are combined with professional-grade ergonomics, for only the best functional materials. The result is athletic gear that dries quickly, doesn’t smell and retains shape after many washings.