NICOLE ALEX was launched in 2018 by Nicole Zabal, a graduate of the prestigious Parsons School of Design in New York. Nicole spent fifteen years honing her fashion industry expertise with the goal to one day launch her own brand.
A self-proclaimed fitness enthusiast, Nicole fell in love with the concept of the built-in shelf bras she found in her workout tank tops---but those tops were often too tight, unflattering, and not ideal for wearing outside the gym.
Nicole realized there was a need for everyday basics that had the comfort of athleisure and the functional support of a built-in shelf bra. Frustrated with not being able to find her ideal styles anywhere, she decided to take matters into her own hands, debuting her first collection in the Spring of 2018.
Our Philosophy
- Getting dressed shouldn't have to be complicated.
- We all need a little support.
- Sustainability is chic.