NEW YORK, September 26, 2018, -- Today, swimwear brand Helen Jon announced a collaboration with lifestyle brand Draper James. The Draper James x Helen Jon collection will consist of approximately 20 designs, including swimwear, rash guards, cover-ups, and beachside dresses. The collection will present a modern twist on timeless style, capturing the signature Southern aesthetic of Draper James, while staying true to the classic design and supportive fit the Helen Jon customer loves. The Draper James x Helen Jon collection will be sold through Draper James stores, DraperJames.com, HelenJon.com and select retailers beginning in March.
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About Helen Jon: Helen Jon is a swimwear and resort wear brand that prides itself on superior product quality, supportive design and flattering fit. When the endless pursuit of the perfect swimwear led her to create her own, Gwyn Prentice knew she could create an entire brand for women like herself. The Helen Jon swim line, featuring one-piece suits, bikinis, tankinis, cover-ups and beach totes, is in its sixth full year as a brand. The brand retails in more than 350 resorts, boutiques, and stores in North America, Europe, the Caribbean, and the Virgin Islands. For more information, please visit www.helenjon.com or follow us on Instagram and Facebook.
About Draper James: Draper James is a Southern-inspired lifestyle brand that embodies the personal style and sensibility of its Founder and Creative Director, Reese Witherspoon. Reese named the brand after her grandparents who taught her everything she knows about gracious Southern living. Draper James brings contemporary, yet timeless Southern style to your wardrobe and home, no matter where you live. The direct-to-consumer business launched online in May 2015 followed by its flagship store in Nashville that fall. Draper James also has brick-and-mortar locations in Dallas and Lexington and Atlanta. Designed in-house, the collection consists of ready-to-wear, accessories, and home accents. For more information, please visit www.draperjames.com or follow us on Instagram, Facebook, Twitter, YouTube.