COUTURE 2019

SANDRINE DE LAAGE, The brand

S A N D R I N E    D E  L A A G E 

“Sophistication comes from simple but significant details.  My jewelry is a compilation of luxury traits, pure designs and meaningful symbols.”   Sandrine de Laage

THE FOUNDER, Preciosity made Personal

Sandrine de Laage is a French-American jewelry creative director who has proven herself a brand visionary capable of preserving the timeless essence of iconic brands such Cartier, Harry Winston and De Beers while helping to move their look, feel and identity forward.

In 2016, she creates her eponymous brand.

Her creative vision relies on two essential truths. First, the most timeless and enduring pieces simultaneously encompass the classic and the contemporary. Secondly, and most importantly, good design is ingenious and self-evident. An epiphany in gold and diamonds.

While de Laage is continually drawn to reinvention she also discerns the most classic elements in play.  She seeks out evocative lines or symbols that trace back through the rich history of Jewelry and mixes them effortlessly with fresh, ingenious and innovative insight.

Her pieces also reflect her contemporary life between New York and Los Angeles. At once meaningful and casual, long-lasting and spontaneous, they, like de Laage herself, radiate unfussy sophistication and an immersion in two cities complexly layered with creativity, art de vivre and uncompromised personalities.

CRAFTMANSHIP, High Quality Manufacturing Exigency

From her long-lasting experience in the world of fine and high jewelry, de Laage kept her exigency for perfection and high-end quality. She cultivates a test for jewelry of absolute perfection.

Every piece of jewelry from Sandrine de Laage is hand-made, crafted in18K gold and is set with the best quality diamonds (GH-VS1).

SOCIALLY RESPONSIBLE STATEMENT, Woman to Woman, A Significant Legacy

Appreciative of the power that jewelry holds, and working from a deeply felt responsibility to the well-being of all women, Sandrine de Laage refracts the beauty of her creations far beyond the women who wear her pieces.    

Through partnerships with different non-profit organizations (Win, Every Mother Counts) each piece of SANDRINE DE LAAGE sold gives back to women in need.

C O C K T A I L   C O L L E C T I ON S

THE COCKTAIL COLLECTIONS consist of set of cocktail rings (as well as other jewelry) reuniting with spirit, amusement and sophistication many different emblematic forms.

Cross, Cube, Rose, Union Jack, Toi et Moi… the shapes are powerful, aerial and highly symbolic.

M Y   C O L L E C T I ON S

MY COLLECTIONS consists of Sandrine’s own reinventions of the jewelry essentials (or in other words, the jewelry must-haves) by conveying a modern twist to the classic jewelry standards.

Boyfriend imagines a new generation of love jewelry.

Nom de Plume offers a new take on the classic ID bracelet.

Hold-up revisits the concept of tight and unisex banble taking its inspiration in the hardware department.

“Playful, timeless and casual, My Collections are designed to tell stories that have a starting point with me, but will become uniquely personal and meaningful to each wearer of the piece.”

A T E L I E R   C O L L E C T I ON S

THE ATELIER COLLECTIONS imagine a new generation of jewelry to be worn differently.

Platform for innovative and multi-functional pieces, the collections ingeniously blinds utter simplified shapes with inventive- clever designs.

Magical transforms a ring into a bracelet and a pair of earrings into a necklace. 

Freedom prolongs a simple bangke into a chain to wrap around the wrist or to put around the neck.