ROCHESTER HILLS, Mich., October 29, 2019 – Trico Products Corporation, a global leader in wiper blade technology, has introduced the industry’s first complete line of universal rear wiper blades to fit both beam and integral wiper arms.
TRICO Rear® wiper blades are available in 8- to 16-inch lengths. They are currently on shelves at Advance Auto Parts and CARQUEST locations throughout the United States and Canada, along with Meijer locations in the Midwestern region of the U.S. These wiper blades will be available at additional retail and installer locations by year end.
“As the industry’s only complete line of universal rear beam blades, TRICO Rear provides critical rear-glass visibility in all driving conditions,” said Kevin O’Dowd, senior vice president, global marketing at TRICO Group. “We have transferred our windshield beam blade technology to a rear blade program that delivers uniform pressure for a much improved and durable wipe.”
The TRICO Rear program also includes an advanced connection system that reduces SKU count from 27 to 11, while increasing coverage and consolidating space.
Learn more about TRICO Rear in the TRICO Group booth 3038 at AAPEX 2019, taking place at the Sands Expo in Las Vegas from November 5-7. TRICO Rear is featured in the technology category of the AAPEX New Product Showcase, a launchpad for cutting-edge products making their debut at the show. Pre-registered AAPEX attendees can vote for TRICO Rear as their favorite new product in the October digital edition of AAPEX Product Plus magazine, which was sent to attendees via email. Results will be announced at the show.
TRICO Rear is also featured in the marketing category of the AAPEX New Packaging Showcase, a display of new and innovative packaging designs. Judges from the Packaging Machinery Manufacturers Institute will evaluate and select winners. Results will be announced at the show.
For additional information about TRICO and its products, contact your local TRICO sales representative, or visit www.tricoproducts.com.
About TRICO Group:
TRICO Group serves the global automotive industry – original equipment and automotive aftermarket parts and systems with category-leading product technologies including wipers/wiper systems, fuel pumps, water pumps, filters, spark plugs and lift supports.
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