- Campaign grows in an unexpected way
- ZF Aftermarket following includes more than just auto care professionals
ZF Aftermarket’s #ItsAboutThePart campaign has drawn the attention of a diverse audience in the weeks it has been live. Since launching, the campaign’s roots have revolved around what the meaning of the part is, as well as those who have submitted pictures. The part, being the physical part focused on quality, also includes the involvement of all those who handle the part along the way.
What came as unexpected, however, is how the campaign developed into what it is today.
The Development of “The Part”
As the submissions started coming in, ZF Aftermarket realized that this project reached much further than just it’s automotive professionals in repair shops – it reached employees under the ZF umbrella, children helping their parents in shops, fellow businesses, and automotive enthusiasts all doing their part. These has led the campaign to extend the meaning of the "part", which has shown the personal relationship and loyalty ZF Aftermarket has with its large community.
With the Automotive Aftermarket Parts Expo (AAPEX) seven weeks away, ZF Aftermarket is eagerly accepting submissions to complete the Mosaic wall to be displayed at the show. There are still YETI tumblers and coolers to be won, so entries can continue to be submitted through Instagram or www.itsaboutthepart.com.
We appreciate the time everyone has taken to become a part of the #ItsAboutThePart campaign and community.