MICHELIN SOLES FOR ETNIES: NEW OUTSOLE FOR A WINTER WITH NO LIMITS!
In 2017, Etnies and Michelin drove technological innovation in skateboard shoes by creating the toughest and most durable skateboard outsoles in history: the Marana OG. 2019, Outdoor Retailer Snow Show, Michelin and Etnies present a new winter sole for the new FW19 style: Crestone.
Crestone is equipped with a new customized winter sole innovation with perfect adherence on ice and enhanced tread traction on packed snow that also maintains its flexibility at low temperatures.
The sole presents (1) siped and multidirectional sculpture for adherence in different directions, bridge reinforcement for support (2) and (3) interlocked tread design for progressive contact surface.
We can summarize the benefits in three word: durability, adherence and flexibility.
“We are proud to evolve our partnership with Etnies at the OR with an innovative and challenging product to reinforce our partnership. It is through Michelin know-how in ground control and such great collaborations with partners like Etnies we can lead customized sole with innovative and appealing design, ensuring top-of-the-range performances.” – says Filippo Sartor, Partnership Development Manager at JVI for MICHELIN Soles.
Partnering with Michelin has allowed us to continue to innovate and push the limits of what’s possible within our footwear product line. Etnies has a long-standing legacy of bringing technical products to market, fulfilling the demanding performance needs of our consumers. Michelin’s advanced rubber technologies, understanding of our design needs, and ability to meet our high performance standards creates a perfect partnership that allows us to extend that legacy. And we are excited to see this partnership evolve and develop into emerging consumer spaces. - comments Charlie Manos – Sr. Director of Footwear, Sole Technology
About ETNIES
Built by skateboarding since 1986, etnies is the first skateboarder-owned and operated global action sports footwear and apparel company. etnies not only pushed the envelope by creating the first pro model skate shoe, but it pioneered technological advances and changed the face of skateboard footwear forever. Today etnies’ vision, led by owner and skateboarder Pierre Andre Senizergues, is to remain the leading skateboard footwear company committed to creating innovative products that provide the most style, comfort and protection possible. etnies stays true to its roots by sponsoring a world class team of skateboarding, surfing, snowboarding, mountain bike, and BMX riders, and continues its dedication by giving back to each of these communities. For additional information, visit www.etnies.com - Media Contact: PR@etnies.com
About MICHELIN Soles
JV International is the global strategic partner chosen by MICHELIN for the design, development and manufacturing of high-performance MICHELIN-branded technical soles. The company is based in Italy with its partnership development offices in Como and a design & product development centre in Verona, whilst the headquarters is in Hong Kong China, as well as a production site and an R&D centre. The Italian office handles the entire process, from strategic planning, screening of new technologies, R&D, design development, partner relationship management to marketing and communication activities for the MICHELIN-branded products. www.michelin-lifestyle.com - For further information please contact Veronica Castelli – veronica.castelli@jvinternational.com
About Michelin
Michelin, the leading tire company, is dedicated to enhancing mobility for all, sustainably. It creates the most suitable tires, services and solutions for its clients’ needs; provides digital services, maps and guides to help enrich every journey; and develops high-technology materials for the mobility industry.
Headquartered in Clermont-Ferrand, France, Michelin is present in 171 countries, has 111.700 employees and operates 68 production facilities in 17 countries which together produced 187 million tires in 2016. www.michelin.com