BONX, Inc., Set to Preview Their Newest Product at This Year’s Outdoor Retailer
& Snow Show
Tokyo, Japan (Jan. TK, 2019) — BONX, the Japanese technology company founded by avid snowboarder and outdoorsman Takahiro Miyasaka, is thrilled to exhibit at the Outdoor Retailer & Snow Show for their second year. They will be exclusively previewing their newest product, the BONX Mini, which is slated to launch in spring 2019.
BONX Grip announced its formal entry into the U.S. and Canadian markets in 2016, with North American headquarters located in Washington and California and a satellite office in Vancouver, British Columbia. They have also expanded their ambassador team with pro snowboarder Victor Daviet and professional mountain biker Brandon Semenuk.
The BONX Grip is a state-of-the-art Bluetooth earpiece that enables cellular-network-based group communication with up to 10 users — anywhere in the world. BONX Grip predominantly targets outdoor athletes and adventurers across snow sports, bike, fishing, climbing, airsoft and more.
“This wearable walkie-talkie could change the way we experience outdoor sports.”
— Venture Beat
BONX Grip is a hands-free Bluetooth earpiece connected to an original smartphone app, allowing users to switch between personal music and incoming calls with one single touch. The device is water resistant, shock resistant and made to “grip” the ear, staying put during rigorous outdoor activity. Dual microphones with multi-layer wind- and noise-reduction technology ensure crystal-clear speech and transmit voice only when a user speaks, preserving battery and minimizing cellular-data usage. The open-back earphone ensures safety in all environments by allowing the user to hear surrounding noise. Each unit is equipped with multiple-size earbuds, delivering ultimate comfort and functional performance. BONX Grip may be purchased via the brand-new www.BONX.co global website and at select retailers worldwide. BONX Grip is available in four colors and retails for $139.95 USD.
About BONX
BONX, based in Japan and privately owned, is an outdoor technology brand. The BONX Grip, their Bluetooth-connected earpiece that communicates via a BONX-specific smartphone app, is their debut group-talk product. Originally launched in Japan, BONX found success via a positive crowdfunding campaign, which enabled the brand to expand into North America. BONX is an international award recipient of the 2016 Good Design Award “Best 100” (Japan), JIDA Design Museum Selection (Japan), Red Dot Design Award (Germany), Design Intelligence Award (China) and ISPO Brand New Award winner. The outdoor-activity-focused product has been designed for comfort and functionality, all with the ease of Bluetooth. For more information, please visit https://BONX.co.
###
ALL MEDIA INQUIRIES AND REQUESTS
Justina Rapala Nielsen | FORTE MARE
justina@fmare.com
+1.310.845.6892