Designed to take you to your next performance, this collection has been made with both technical and functional fabrics to support every level of adventure, however bold. AW19 has been brought to life through the intricate use of print, colour and texture to evoke true Superdry style, whilst branding is revived and sophisticated; there is an offer for every skier and boarder this season across the Superdry Sport’s Core, Active and Performance product.
This season menswear has been influenced by 80’s brights and gritty textures to reflect the cliff faces and urban skiing resorts. Historical styles have been updated with added tech and innovative new fabrics to inject a fresher look. A new entry price point has now been included for both jackets and pants, with Superdry’s DNA running through the range which features modernised details such as hood taping and updated logos.
Womenswear focusses on innovation with the introduction of the Tech Overhead to sit alongside the classic jacket styles. Best-selling product has been infused with newness using additional attributes and textural interest giving the range a more contemporary look and feel. Throughout the collection we see updated graphics and branding to further elevate and clarify the identity of the women’s Superdry Snow range.
Bold Superdry all over prints mixed alongside bright acid reds and blues bring a retro update to the menswear’s Core collection. The SD Mountain Jacket includes details such as fully taped seams, pit zip venting, ergonomic adjusters and even a secret media pocket to keep your favourite anthems close on the slopes. The new Snow Tech Hoodie is an addition to this range for both men and women featuring a 5k waterproof finish, making it the perfect layer to wear on the slopes. Fluro kinetic patterns can be seen across women’s Core SD Snow Run jacket and pants ensuring your look will stand out. Detachable fur hoods and internal snow skirts will protect you whatever the elements whether you are on or off the slopes. All jackets and pants for men and women within this range boast 10k/5k waterproofing and breathability tech fabrics.
Men’s Active range features innovative styles and new technologies such as a new overhead jacket with a heat reflective lining designed to help you retain body heat in cold conditions.
Women’s Active snow includes a mix of heavy textured weaves with sparkle yarns, space dyed marls and metallic shell fabrics. Base colours have been paired back with a palette of blues and pinks with bright pops trending throughout the collection. Both men’s and women’s jackets incorporate internationally recognised “Thermolite Eco Made” fill; a 45% recycled wadding, guaranteed to keep you warm on the mountain.
Superdry’s Performance collection offers the most elite product features this season, ideal for the most advanced skiers. Jackets include the highest level of waterproofing and breathability at 15k/20k, with the fill 100% recycled ‘Thermore EcoDown’, keeping you protected and comfortable. The full range is brought to life through intricate, immersive and sophisticated designs with the added technical details to support your Alpine adventure.
The mountains are waiting, we are ready, are you?
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For any further information, high res imagery or samples
please contact: Rosie.Gillespie@superdry.com