Contact: Kara LaPoint, Backbone Media
Phone: 970-963-4873 ext.144
Email: kara.lapoint@backbonemedia.net
Honey Stinger Poised for Growth in 2019 with New Partner, Factory LLC
STEAMBOAT SPRINGS, Colo. (Jan. 3, 2018)—Honey Stinger, the award-winning manufacturer of honey-based nutritional products, is poised for a big year ahead with its new partner, Factory LLC.
The brand first announced an equity investment by Factory LLC in October 2018, and has already been working closely with Factory on several growth initiatives and updates for 2019.
“We are very proud of the growth that our brand has achieved and the career opportunities we’ve been able to provide here in Steamboat,” said Bill Gamber, Honey Stinger co-founder and president. “As we look to continue building on that growth, we understand how important it is for us to choose partners who share our passion for creating exceptional products and maintaining exceptional practices. Factory brings the ideal combination of experience, expertise, vision and resources to help drive Honey Stinger forward in 2019 and beyond.”
Factory LLC is an operating company with $250M of investable capital used to acquire meaningful equity stakes in high potential food, beverage and pet health companies. The partnership gives Honey Stinger access to Factory’s unique innovation center to accelerate its growth, and provide access to resources and tools to support this growth. Factory’s staff includes experts in sales, marketing, innovation and food science, operations, finance and more.
"We are really excited to be partnering with Honey Stinger, a company that has established itself as one of the premier sports nutrition brands on the market,” said Rich Thompson, founder and managing partner at Factory LLC. “Our partnership will allow Honey Stinger to broaden its reach through amplified marketing and distribution programs. Factory will also focus on innovation to expand the company’s offering of great new performance-based products.”
With the breadth of new resources, expertise and support provided by Factory, Honey Stinger is looking forward to a robust 2019, and excited to once again be exhibiting at the Outdoor Retailer Snow Show Jan. 30 to Feb. 1. The brand will be providing samples of its new Organic Cracker N’ Nut Butter Snack Bars, in addition to a full line-up of its other nutrition products, at booth 37001-UL of the market showroom.
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About Honey Stinger
Located in Steamboat Springs, Colorado, Honey Stinger makes convenient, nutritious and great-tasting honey-based foods including energy and snack bars, 70% organic protein bars, organic energy gels, organic waffles, gluten free organic waffles, and organic chews. Fueling the country's top cyclists, runners, triathletes and teams, including USA Nordic, Honey Stinger products may be found at specialty sporting goods retailers, grocers, convenience stores and online at www.honeystinger.com.
About Factory LLC
Factory LLC is a team of experienced consumer packaged goods operators who acquire meaningful equity stakes in high potential food, beverage and pet health companies and partner with them to rapidly build value. With $250M of investable capital and based in a custom-built 40,000 sq. ft. innovation and scale-up facility in Bethlehem PA, Factory’s 30-person team provides hands-on expertise, resources and relationships to make value and drive growth. www.Factory-LLC.com.