Brilliant® Reflective launches new line of segmented Brilliant® Reflective Strips
New line of segmented iron-on reflective safety strips provides optimal visibility and
retains twice the reflective performance of solid reflective
St. Paul, MN (January 22, 2019): Brilliant® Reflective has launched a new line of segmented iron-on Brilliant® Reflective safety strips. Designed to withstand repeated washings without peeling or fraying, the new segmented reflective iron-on strips instantly increase your ability to be noticed by cars on the road and allow you to further customize your look. This new segmented iron-on product offers the perfect combination of outstanding reflective performance, durability and breathable comfort. Segmentation allows the reflective to move with the garment, keeping you cool and comfortable. What’s more, after 50 wash cycles, Brilliant® Reflective Segmented Strips can retain twice the reflective performance of solid reflective.
“Segmented reflective has been widely available in the occupational and industrial markets for decades. We are thrilled to now offer the same level of safety and durability that has been available in a work zone, directly to the consumer in a product that is affordable, fashionable, and easy to use,“ said Nate Damro, Vice President Business Development for Safe Reflections, Inc., Brilliant® Reflective’s parent company.
Brilliant® Reflective Segmented Iron-On Strips feature 3M™ Scotchlite™ Reflective Material for ultimate brightness. Each strip can be applied to clothing, or gear such as backpacks, for added security during low-light hours. The segmented iron-on strips are machine washable, up to 50 washes, waterproof, and incredibly flexible.
Individual packs retail for $14.95 each. Each pack contains 10 strips. Segmented iron-on packs are currently available in blue and black colorized reflective. Brilliant® Reflective segmented iron-on products are available at local specialty retailers, brilliantreflective.com and amazon.com. Brilliant® Reflective Strips are also available in stick-on and iron-on packs in a variety of solid colors, shapes and sizes for different applications.
About Brilliant® Reflective
Brilliant® Reflective is on mission is to reduce automobile-based injuries to children, runners, walkers and cyclists by:
- Raising awareness of the benefits of wearing reflective material and;
- Offering Brilliant® colorized 3M™ Scotchlite™ Reflective Material to apply to anything you wear, carry or ride on outside.
Brilliant® Reflective is wholly owned by Safe Reflections, Inc. Safe Reflections is a global leader in providing reflective solutions to the occupational safety, consumer activewear, and military training apparel markets. Founded by Robert Koppes in 1993, Safe Reflections converts 3M™ Scotchlite™ Reflective Material for the world’s major manufacturers of uniforms, safety clothing, and athletic apparel to enhance the wearer’s safety and image during outdoor work or play. With a patented line of unique Brilliant® colorized reflective trims, transfers, and fabrics, Safe Reflections gives clothing designers’ new options to integrate safety and fashion.