“Dissent socks have truly elevated the category in recent years,” notes Pete Iverson, General Manager of Sidas Technologies NA, Inc. “The momentum at retail, and the affinity for the brand among our extensive list of bootfitters is already very strong. We take great pride in supplying our customers the most innovative and thoughtfully functional products, and Dissent Labs socks are congruent with these core values. We are thrilled to offer our dealers the leading technical sock brand as part of our portfolio.”
Josh Hall, President of Dissent Labs, Inc. emphasizes, “We started Dissent with only one goal: to make the absolute best possible socks for people who care about their time in the mountains. Dissent socks help to ensure that those precious days spent outside are the absolute best possible experience, and our distribution partnership with Sidas Technologies NA is an exciting opportunity to reach more people than ever.” | |