For more information, contact:
Boo Turner, Footloose Communications
boo@footloose-communications.com
m: 206.554.1596
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New Footwear for 2019 - eVent waterproof technology in Hoka One One, Topo Athletic and Mishmi Takin
Hoka One One
Sky Kaha – for men and women
On market June 2019
Named for the Māori word for strength and support, the leather Kaha delivers both. With surprising speed, it makes the ups easier and the downs quicker. When hiking over long distances, this trekking shoe will deliver you to your destination in comfort and safety. Unequaled in its weight-to-cushion ratio, the Kaha offers the full HOKA ONE ONE® package—proprietary foams, patented geometries and exceptional Vibram® Megagrip traction. Soft and smooth, but inherently supportive, the Kaha features an eVent® waterproof bootie that’ll keep your feet comfortable and dry regardless of the conditions. And an adjustable lacing system provides a lockdown fit adaptable to your foot shape. MSRP $220. www.hokaoneone.com
Hoka One One
Sky Toa – for men and women
On market June 2019
Speed hiker used to be an oxymoron, but no more with the Toa. Leveraging HOKA ONE ONE® trail running expertise and innovations, we built a “lightest in class” waterproof hiker for adventures across any terrain. Everything about the Toa has been evaluated from a functional and weight-saving perspective. From the durable and breathable synthetic upper, to the rubberized foam midsole and the Vibram® Megagrip outsole lugs, all elements are technically solid and efficiently lightweight. And the cushioned running shoe feel is further enhanced by a highly breathable eVent® waterproof bootie to ensure your feet stay dry when conditions get sloppy. The sky’s the limit, speed hiker. MSRP $170. www.hokaoneone.com
Media Contact for Hoka One One
Massimo Alpian, Outside PR: Massimo@outsidepr.com
Topo Athletic
Hydroventure 2 – for men and women
On market February 2019
Awarded National Geographic Adventure’s “Gear of the Year” when introduced, the Hydroventure 2 has had some exciting updates for 2019. Its new Vibram® Megagrip outsole has deeper, more generously spaced lugs for “toothier” traction in wet and muddy conditions, and the shoe now sports an optional gaiter system and two lace color options in every box. Still the world’s lightest waterproof trail running shoe on the market—estimated at 10.2 ounces for a ½ pair men’s 9—the Hydroventure 2 continues to use eVent® single layer upper construction and technology, called eVent DVdryLT, for 100% waterproof protection and unmatched breathability. MSRP $140. www.topoathletic.com
Media Contact for Topo Athletic
Kristine David: kristine.david@topoathletic.com
Mishmi Takin
Kameng High Winter eVent – for men and women
On market Fall 2019
Snowshoeing or hiking in winter? Keeping feet dry, warm and comfortable is the top priority of Mishmi Takin’s new Kameng High Winter eVent. eVent DVdry footwear technology answers the call when all-weather protection is needed—its fully waterproof and air permeable membrane vents out the moisture and heat that is created inside boots when you’re active. The all-leather Kameng High Winter eVent also features other premium components, including PrimaLoft insulation for warmth, a Vibram Megagrip outsole for exceptional grip, and inside, an Ortholite insole for the top performance and comfort in snowy, wintry and cold conditions. MSRP $250. www.mishmitakin.com
Media Contact for Mishmi Takin
Kapil dev Singh: Kapil_ds@mishmitakin.com
New Footwear Technology Product for 2019 – eVent® DVdry Insulated
eVent® DVdry Insulated
eVent® brings all-weather comfort to footwear with its new insulated laminate – DVdry Insulated. It features eVent’s acclaimed Direct Venting (DV) air permeable technology, which has billions of microscopic pores that instantly vent body heat and sweat through a 100% waterproof membrane. The entirely US-made four-layer laminate combines a 200-, 400- or 600- gram insulated layer with the eVent membrane to equip footwear with an unrivaled combination of warmth, breathable comfort and year-round, all-weather waterproof protection.
About eVent® fabrics and eVent membrane technology
In 1999 eVent fabrics revolutionized waterproof apparel with the introduction of an air permeable waterproof membrane. With billions of microscopic pores that are too small for moisture to penetrate from the outside, eVent’s proprietary waterproof membrane instantly vents the heat and sweat that you generate when you are active. This ‘Direct Venting’ technology helps reduce the discomfort caused by temperature swings your body experiences during physical exertion. With a comprehensive offering of waterproof, windproof and protective textiles, eVent fabrics is trusted by apparel, footwear and accessories brands worldwide to keep consumers and professionals dry and comfortable. For more information, visit www.eventfabrics.com.
Media contact for eVent fabrics
Boo Turner, Footloose Communications
boo@footloose-communications.com
m: 206.554.1596