BLUNDSTONE DEBUTS NEW WOMEN’S ANKLE, CITY DRESS & WATERPROOF THERMAL STYLE FOR FALL/WINTER 2019 SEASON
January 14, 2019, New York, NY – Blundstone, the original Chelsea boot brand established in 1870 in Tasmania, Australia, today unveils its Fall/Winter 2019 collection. The launch sees the company strengthen its presence within the women’s category with the release of the new Women’s Ankle style and continues to build on its heritage as the Chelsea boot with the new men’s City Dress Style. Blundstone has also enhanced a number of its existing collections with additional styles, colorways and leather finishes including a waterproof Thermal Lace Up.
Following the successful Women’s Heel launch, Blundstone’s first exclusive women’s style, the brand introduces the Women’s Ankle. A low-rise version of its predecessor, the Women’s Ankle combines ankle height with a low stack heel, offering an alternative durable option for the female consumer. The style is available in four distinct colorways; antique brown, rustic black, stone nubuck and black nubuck.
The new men’s City Dress style is a refined addition to the Blundstone Dress Series, featuring a sleek, streamlined silhouette. Made from 100% full-grained premium supple leather and paired with Blundstone’s signature elastic gore, the City Dress is available in three classic colorways; chestnut, black and tan.
Blundstone’s latest addition to its Thermal Series takes durability and comfort to the next level. Constructed with fully waterproof leather and cutting-edge technology, the new Thermal Range Lace Up Style keeps moisture and cold out, featuring a cozy shearling collar and removable shearling foot-bed for added comfort and warmth. The new style is available in both premium black and brown colorways in men’s, women’s and youth sizes.
“We are incredibly excited about the evolution of the Blundstone collection and how the range has diversified in response to the demands of our consumer, while remaining true to the brand’s core heritage,” said Stephen Libonati of Blundstone.
“The new Fall/Winter 2019 styles combine the rugged durability of our classic outdoor ranges with a more contemporary, urban lifestyle edge. And as a follow-up to the success of the Women’s Heel, the Women’s Ankle caters perfectly to our female consumer and provides a lower heel option.”
Additionally, the brand has introduced a number of key styles, colorways and textures to its existing series. Taking durability to another level, the Super 550 Series welcomes the Rigger Boot. The higher-cut boot comes in two of Blundstone’s most popular colorways, rustic black and rustic brown.
Two new colorways will be introduced to the iconic Original 500 series elastic sides, including a grey wash and bronze glitter elastic, while the Original Suede series will add a gunmetal Steel Grey colorway and an earthy Tobacco colorway alongside its highly popular original colorway, an olive-green oily rub finish.
New colorways will also be released in the Women’s Heel, the Lace-Up Series, the Active Range and the Kid’s Blunnies. Each colorway is unique to Blundstone, featuring tones and shades that the brand is known for. Ranging from tints of rustic brown to bronze, Blundstone continues to pay homage to its Tasmanian roots with distinct, rustic colorways that are inspired by the beauty of the local landscape.
View the Fall/Winter 2019 catalog HERE.
Super 550 Series Rigger Boot: #1925 Rustic Black
Original 500 Series: #1924 Bronze Glitter Elastic Side, Black Premium Leather
Original Suede Series: #1910 Steel Grey
ABOUT BLUNDSTONE:
Founded in Tasmania, Australia in 1870, Blundstone is recognized as quite possibly the world’s most comfortable, most durable boots ever made. Best known for its iconic elastic-sided Chelsea boot sold worldwide, Blundstone’s extensive boot range also includes a safety boot line that offers superior comfort and ultimate protection for industrial usage. For more information and to understand more about our brand history, visit www.blundstone.com, or explore our heritage on Instagram and Facebook.
MEDIA CONTACTS:
Alexandria Clarke | M&C Saatchi Sport and Entertainment | alexandria.clarke@mcsaatchi.com
Mimi Chang | M&C Saatchi Sport and Entertainment | mimi.chang@mcsaatchi.com