Del Sol apparel and accessories, which change colors with sunlight, are ready for big splash in their first-time appearance at NY Now Trade Show.
Del Sol, the world’s largest retailer and manufacturer of clothing and accessories that changes color in the sun, will be unveiling its color-changing shirts, nail polish, sunglasses, hair accessories and more at this year’s NY Now Trade Show February 3 - 6.
Until recently, consumers could only purchase Del Sol’s color-changing products exclusively in Del Sol stores or on the company’s website. And, Del Sol stores are typically found in premier tourist destinations and cruise ship ports throughout the Caribbean, which isn’t right around the corner for most of us.
This move will open up opportunities for other retailers to carry Del Sol’s exclusive product line. Del Sol is carving out a unique niche and launching new items that this market has never seen before, hoping to bring its sunny products to more retailers nationwide.
“No one else has mastered color-changing technology the way Del Sol has – turning ordinary clothing, nail polish, and accessories into a rainbow of colors outside in the sun,” said Mat Pentelute, Del Sol VP of Wholesale. “Our unique products and interactive displays bring an experiential element to other retailer stores, driving more traffic and interest that may have been absent in the past.”
Of course, you’ve got to see Del Sol products first hand to really appreciate them. That’s why trade show attendees are invited to stop by Del Sol’s booth #8277 to see their full product line and to participate in exclusive trade show specials and promotions.
Without sunlight, the products return to their original colorless state. The Del Sol booth will be equipped with Sun Stations, which house proprietary UV-light boxes to simulate the sun’s rays and to demonstrate how the products work.
Del Sol stores have a quick, sell-through model, averaging over $500 sales per square foot. They plan to offer full retail price points and generous margins to interested retailers who choose to pick up the Del Sol brand. All Del Sol products feature its exclusive advanced color-change technology, which brings out the most brilliant colors in over 10,000 different product SKUs.
“Del Sol products are guaranteed to breathe new life into your store and to your existing product mix,” said Pentelute. “Much of our merchandise can be custom-made for retailers based on demand, and all Del Sol products come with a lifetime guarantee that they will change colors over and over again for the life of the product.”
About Del Sol
Del Sol first splashed onto the retail scene in 1994 out of a small cart in Murray, Utah’s Fashion Place Mall and has been sticking its color-changing products where the sun shines ever since. Based on Del Sol’s proprietary Spectrachrome® technology, formerly explored by NASA, color-changing inks and dyes are engineered for application on more than 10,000 Del Sol retail items. Much like a flower that blooms in the sun’s rays, the hidden colors found in Del Sol’s exclusive prints and products twist and unfold into vibrant color upon exposure to sunlight, then returning to their original state without sunlight. Having fun in the sun has always been at the core of Del Sol’s culture. We stand for all that’s good. For sunshine. For fun in the sun. For memory-filled vacations. For laughter. For joy. We do it for young and old alike. We’re proud to share a little sunshine with so many people every day. Today, Del Sol has grown to more than 100 store locations worldwide in 28 countries, is the world’s leading brand of color-changing apparel and accessories, and one of the most highly promoted merchants onboard Royal Caribbean, Carnival, Princess, Disney, Celebrity