Global design brand Nude announces partnership with style icon Iris Apfel
This September, global design brand Nude will partner with American businesswoman, interior designer and fashion icon Iris Apfel, on a yearlong worldwide campaign that will combine Nude’s ethos of “simple is beautiful’ with the bold nonagenarian’s instantly recognisable style. Nude, known for its design-led and purposeful approach to glassware has chosen the dynamic and globally renowned Iris Apfel as a nod to the brand’s own disruptive side.
During this partnership Nude will unveil a range of customised collectibles inspired by Iris’s indomitable style. Along with these Iris-inspired products, including Tomas Kral’s Beak collection, reimagined in acid bright colours and bold stripes, Nude will launch a playful Iris doll, designed by Harry Allen. Additional striking collections will launch throughout the year, culminating in a brand new collection which will be showcased at Ambiente, Frankfurt 2019.
As you can see I am hardly a minimalist, I love to layer accessories and dress in colour, but that doesn’t mean I don’t think simple. Nude is my simplicity, simplicity is a state of mind, and I think simple is beautiful. Iris Apfel
We are delighted and honoured to collaborate with Iris Apfel on this yearlong campaign. She is not only an iconic fashion and interior designer, but also a unique and inspirational individual. You can feel her energy and passion in everything that she does and we are excited to bring you on our journey of discovery with her. Emre Bozbeyli, Head of Design, Nude Glass
Global PR: For further information, interview opportunities and high-res images, please contact: Rhiannon Jones at Bacchus PR +44 20 8968 0202 / rhiannon@bacchus.agency
PR Contact Italy: G.A.R.B.O account@garbo.biz
PR Contact Istanbul: Burson Marsteller at Effect Group nude@effect.com.tr
NOTES TO EDITORS:
About Nude Istanbul-based global design brand Nude is the creator of contemporary glassware for modern living. With its ethos ‘simple is beautiful’, Nude looks at life through the lens of simplicity; de-cluttering and distilling, marrying form with function.
Ranging from expertly-crafted decorative objects and statement tableware to softly-shaped lighting, Nude’s vast portfolio of glassware is designed by a pool of leading international talents and continuously honoured with industry accolades including the reputable Red Dot, Wallpaper* Design, German Design and IF Awards.
Nude transcends the traditional boundaries of glassware treating the whole home as one sensuous and pleasurable space. Launched in 2014, with a mission to design and create beautiful collections of lead-free crystal glass objects, attention to detail is paramount - it’s prevalent signature subtle curvature of many of its pieces sets it aside from its competitors.
Sculpted by hand or with machine, each product delivers a level of transparency and delicacy unparalleled in the world of glass. Nude prides itself in its artisanal and specialist approach to glass making with many of its apprentices joining the factories to learn the art.
Nude is at the forefront of innovative ideas and works to develop dynamic collaborations with a roster of artists and designers. The brand’s mentors and signature collaborators are iconic designers Ron Arad and Nigel Coates, renowned for their ability to push boundaries and always challenge the status quo. In addition to Arad and Coates, Nude is proud to work with an extensive network of design talent including: Studio Formafantasma, Tomas Kral, Sebastian Herkner, Brad Ascalon, Defne Koz, Joe Doucet, Markku Salo, Inga Sempé, Mikko Laakkonen, Adrien Rovero, Alejandro Ruiz, Alev Ebuzziya Siesbye, Ayşe Birsel, Ali Bakova, Pentagon Design, Tamer Nakışcı and Erdem Akan.
Nude is proud to be available in premium retailers around the world including Harrods, Fenwick, Wallpaper Store, John Lewis, House of Fraser, Amara, The Conran Shop, La Rinascente, MoMa, Goop, Barneys and Printemps. Nude is also available globally on nudeglass.com. Nude products can also be found in hotels around the world including Four Seasons, Rosewood London and ME London in the UK, The Venetian Las Vegas, Edition Miami and One Hotel Miami in the USA and the W Hotel in the UAE. Restaurants worldwide also utilise Nude’s wide range of highly-crafted glassware including Soho House, Corbin & King and Drake & Morgan in the UK.
Nude is a subsidiary of Sisecam Group, an industrial body operating on an international scale in the fields of flat glass, glassware, glass packaging, and chemicals, established in 1935 by Ataturk. The Group is the leader in its fields of business, encompassing all the key areas of glass production. Sisecam is a global player that carries out production activities in 9 countries and exports to around 150 countries.
www.nudeglass.com