New York, New York, February 02, 2019 – EMBARGOED UNTIL 2/2/19
A long-lasting, luxury diffuser unveiled at the NY NOW Gift Show promises to raise the bar in home scent delivery. Hyascent, an enclosed wood and glass diffuser in the shape of the iconic hourglass offers a uniquely simple and beautiful alternative to conventional reeds, plug-ins and tech-centric products. Each drop in the Hyascent diffuser promises a ripple effect on your environment — soothing, meditative and rejuvenating to watch, with scents lasting four to nine times longer than most competitors.
Americans spend billions on scented products each year with more than $1.5 billion being spent on diffusers alone. Traditional scent products have required consumers to frequently replace reeds or refill oils that didn’t disperse scents evenly or lastingly. But Hyascent’s unique, enclosed, patented delivery system employs a larger surface area that ensures long-lasting fragrance. To turn up the scent, you simply turn over the hourglass.
“Discriminating buyers of luxury home goods don’t have time to fuss with inefficient or messy scent delivery systems,” said Helena Zaludova, the inventor of Hyascent. “They need a diffuser that’s simple, easy and strikingly beautiful.” When it came to creating Hyascent’s distinctive packaging, Zaludova drew on her love of high-end perfumes and the awe she felt when opening her first Apple product. The result is a sophisticated gift-box presentation that artfully cradles the Hyascent diffuser and lets consumers know they have something special at first sight.
Currently a top-selling San Francisco realtor, Zaludova created and patented Hyascent’s unique hourglass design because she couldn’t find a diffuser that met her high standards for a luxury experience. “In my own home, and in the homes I sell, I want long-lasting, clean and memorable fragrance in a vessel pretty enough to put on my coffee table,” said Zaludova. “Hyascent is my gift to scent lovers and it’s the perfect gift for the people they love,” she added.
Destined to Be a Top Seller
Hyascent is the answer for discriminating scent lovers who crave a smarter, easier, more elegant home fragrance solution they can be proud to display. Nine distinctive scents with intriguing names like “Bliss Me” and “Cheeky Rose” come in pastel packaging that whispers luxury. Available online and select gift and home stores starting February 3, 2019. Designed and assembled in the U.S.A.
Suggested Retail: $150 - $180
Bliss Me (Juicy Fig, Violet Leaf, Amberwood, Vanilla Bean)
Bourbon Joy (Zesty Mandarin, Bourbon Vanilla, Cedarwood)
Bright You Are (Lavender, Lime Blossom, Shredded Coconut)
California Chill (Indian Rose, Green Mint, Cannabis Bud, Sandalwood)
Cheeky Rose (Pink Rose, Orris Root, Moss Blossom, Water Lily)
Fresh Up (Fresh Moss, White Musk, Airy Gardenia, Honeysuckle)
Hip to That (Ruby Grapefruit, Subtle Freesia, Muguet Bouquet)
Sassy Grass (Lavender, Dewy Grass, Pine Needle, White Musk)
Whisper Loudly (Citrus Flower, Jasmine Sambac, Damask Rose)
Specifications 3.1 lb total weight
14”L x 5 3/8” W x 3” H
Terms Net-30, Freight on Board Eastern PA
In stores February 3, 2019.