Orlando, FL – January 7, 2019 – Panama Jack, the casual lifestyle brand that has defined relaxed living for the past 45 years, continues to lead the way today with a trio of new product offerings that allows people to live the lifestyle, while being eco-friendly and safer in the sun. The company is debuting its new collections at this week’s Surf Expo in Orlando at Booth 1802.
Launching newly developed formulas that help protect the marine environment, Panama Jack aligns its signature suncare product with growing efforts to safeguard threatened coral reefs. Many sunscreens contain chemicals such as oxybenzone and octinoxate, which according to the National Oceanic and Atmospheric Administration may kill coral and damage coral reefs. Neither chemical is used in Panama Jack’s newly formulated sunscreen products, including its all new Sport collection with fresh, active-oriented packaging.
The lifestyle brand for people on-the-go also premiers new performance apparel at the trade show. Its collection of short and long-sleeve shirts is made from an ultra-lightweight wicking fabric with UPF35+ sun protection featuring the brand’s vintage art and designs. Panama Jack also offers a long-sleeve guide shirt, which converts to short sleeves. Its ultra-lightweight fabric with UPF50 sun protection, has a vented back, two double pockets and a hook and loop fastener.
Panama Jack’s third introduction includes new premium eyewear and footwear collections developed for luxury resorts, specialty stores and department stores. The brand plans to increase its reach in these channels with premium additions in its other product categories.
“Panama Jack’s continuing expansion is the result of our growing strength as a leading lifestyle brand as our offerings gain broader appeal across multiple generations and demographics globally,” said Chief Executive Officer Kim Manna. “While we will always remain true to our brand’s roots, we are also committed to offering consumers more ways to create memorable moments with their family and friends.”
About Panama Jack
Panama Jack is a global consumer brand that helps people live a fun, casual lifestyle. Its signature suncare products, eyewear, apparel, headwear, footwear, beach accessories, beach cruiser bicycles and home furnishings provide consumers with greater freedom to enjoy life in ways that are most meaningful to them and to those they love. Currently, the company has nine retail stores at top travel destinations. In 2018, Panama Jack expanded into the resort sector, adding two Panama Jack all-inclusive resorts in Cancun and Playa del Carmen, operated by Playa Hotels and Resorts.
Founded in 1974, Panama Jack celebrates its 45th anniversary this year. To learn more about us, visit www.panamajack.com, www.panamajackresorts.com and www.facebook.com/originalpanamajack, or follow us on Instagram @originalpanamajack.
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Media Contact:
Lynn Martenstein
(305) 490-6984
lmartenstein@gmail.com